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    Personal data protection

    Personal Data Protection Policy

    We are ShockStuff s.r.o., located at Varšavská 715/36, Vinohrady (Praha 2), 120 00 Prague, Company ID: 17641721.

    We operate our online store at shockstuff.cz.

    For the sale of products and the operation of our website, we process certain personal data.

    The processing of personal data is primarily governed by the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons in connection with the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation, “GDPR”).

    I. Processing of Personal Data

    A. Processing of Personal Data via the Contact Form

    If you inquire about our products and services, we will process the personal contact information you provide—mainly via our inquiry form. This includes your:

    • First name
    • Surname
    • Address
    • Telephone number
    • Email address

    For what purpose?
    We will use these details to contact you to further arrange details regarding our products and services.

    On what legal basis?
    The processing is based on Article 6(1)(b) GDPR – negotiation of a contract or the taking of steps at your request prior to entering into a contract.

    How long will we process your personal data?
    If no further cooperation ensues, we will process your data for up to 10 years from our last communication.

    B. Processing of Personal Data in the Case of a Purchase

    When you make a purchase with us, we process the information you provide. This mainly comprises your billing details, such as:

    • First name
    • Surname
    • Email address
    • Telephone number
    • Address/registered office
    • Company ID (if applicable)
    • Information about your purchase

    For what purpose?
    We process your personal data to fulfill our contractual obligations – to deliver our goods or services. We also use your contact information to communicate with you regarding the status of your order, to manage complaints, or to answer any inquiries.

    Furthermore, we process personal data to comply with our statutory obligations (primarily for accounting and tax purposes, as well as for handling complaints and other related matters).

    On what legal basis?
    This processing is carried out on the basis of Article 6(1)(b) GDPR – performance of a contract, and Article 6(1)(c) GDPR – compliance with a legal obligation.

    How long will we process your personal data?
    We will process your data for the duration of the provision of our service and for 10 years after the last provision of such service or delivery of goods.

    C. Newsletter (Commercial Communications)

    If you are a purchasing customer and did not opt out at the time of purchase, we will use your email address to send you our latest news.

    On what legal basis?
    This is permitted under Section 7(3) of Act No. 480/2004 Coll. on Certain Information Society Services, provided you did not object at the time of purchase.

    How long will we process your personal data?
    For 10 years from your last purchase. You can unsubscribe from the mailing list at any time via the link provided in the email or by contacting us at: info@shockstuff.cz.

    II. Who Has Access to Your Data?

    Your data remains with us. However, some companies or third parties, who assist us in operating our online store, may have access to the data. These include:

    • The operator of our e‑shop platform, Shoptet (Shoptet a.s., with registered office at Dvořeckého 628/8, Břevnov, 169 00 Prague 6, Company ID: 28935675, registered with the Municipal Court in Prague, Section B, Insert 25 395).
    • Companies involved in the shipping of goods (e.g., Zásilkovna s.r.o., PPL s.r.o.).
    • Companies involved in processing payments (e.g., Zásilkovna s.r.o., PPL s.r.o.).
    • The provider of our email marketing services (CZ s.r.o., Shoptet a.s.).

    All personal data is processed only within the territory of the European Union.

    III. Additional Information

    • Our company does not have a designated Data Protection Officer.
    • Decisions in our company are not based on automated processing or profiling.

    If you have any questions regarding your personal data, please contact us by email at info@shockstuff.cz or by telephone at +420 728 696 766.

    IV. Use of Cookies

    Cookies are text files that contain a small amount of information. They are downloaded to your device when you visit our website. These cookies are sent back to the website (or another website that recognizes them) upon your subsequent visits.

    Cookies serve various functions, such as enabling efficient navigation between web pages, remembering your preferences, and generally improving your user experience. They can also ensure that online advertisements are better tailored to your interests and online behavior.

    On our website, we use the following categories of cookies:

    • Essential Cookies: Necessary for the operation of the website (e.g., to log into secured areas and to enable basic website functionality). These cookies cannot be disabled.
    • Analytical/Statistical Cookies: These allow us to recognize and count visitors, and to see how visitors use our website. They help us improve the way the site works (for example, by enabling users to easily find what they are looking for). These cookies are only activated with your prior consent.
    • Advertising Cookies: These are used to track your preferences and to display advertisements and other content that best match your interests and online behavior. These cookies are only activated with your prior consent.

    Please note that third parties (including, for example, providers of external services) may also use cookies and/or access data collected by cookies on our website.

    Below is an overview of the cookies we use:

     

    Legal Basis Purpose Data Data Source Recipients of Personal Data (Processors)
    Legitimate Interest
    Ensuring the proper functioning of the website
    Cookies (technical)
    Login data for user accounts
    Web hosting services, subcontractors
    Consent
    Standard analysis of website traffic, detecting server errors, and preventing fraud and attacks on the server
    For a period of 14 months: Third‑party cookies, pseudonymized identifiers for registered users (e.g., UserID), IP addresses, and data on website browsing
    User’s web behavior, registration and creation of an anonymous user ID, error page views
    Google Analytics, web hosting services, and possibly other analytical services
    Consent
    Advanced analysis of website traffic
    Tracking user movement on the website and form completion
    User’s movement on the website, mouse movement, clicks, keystrokes
    Services for tracking user behavior on the website
    Consent
    Targeted advertising (retargeting)
    For a maximum of 13 months: Third‑party cookies, IP addresses, browser information, and website browsing data
    Displaying specific pages on the website
    Advertising platforms that support retargeting (e.g., AdWords, Sklik, Facebook)
    Consent
    Marketing and website promotion
    Emails, names of potential customers, IP addresses, and other technical identifiers
    Newsletter sign-up form
    Web hosting company and email distribution services

     

    For more detailed information about cookies and an updated list of cookies in use, please consult the settings or developer tools in your internet browser, typically found under “Developer Tools.”

    Consent for cookies may be expressed via the checkbox contained in the cookie banner. You can also later adjust your preferences or disable certain cookies in your browser settings.

    For more information on managing cookies in your browser, please refer to the following links:

    V. Your Rights Regarding the Processing of Personal Data

    The GDPR grants you, among other rights, the right to contact us to request information about which of your personal data we process, to access those data, and to have them updated or corrected. You may also request that the processing of your personal data be restricted, request a copy of the processed data, or—under certain circumstances—request the deletion of your personal data. In certain cases, you also have the right to data portability. You may object to processing based on our legitimate interests.

    If you believe that we are not handling your data correctly, you have the right to file a complaint with the Office for Personal Data Protection or, if necessary, take your case to court.

    These terms are effective as of January 1, 2024.

    Company Name: ShockStuff s.r.o.
    Registered Office: Varšavská 715/36, Vinohrady, 120 00 Prague, Czech Republic
    Company ID: 17641721

    This translation is intended to closely reflect the content and structure of the original Czech document while using common EU e‑shop terminology. Should you have any further questions or require additional clarifications, please feel free to contact us.